A blog by Photographer Patrick McHugh

A very cool ‘How to’ video for Nikon. Nikon just released two professonal cameras. The D4 and the D800, both are both full frame dslr cameras and huge leaps forward in technology. The D800 has a very large sensor so I believe it is probably better in  the fashion studio. The D4 is another beast [...]

Read more...

§122 · March 15, 2012 · Advertising, Fashion Video, Video · (No comments) ·


The rise and fall and rise again of the Gif. This story is not for everyone, it is for all the Art and Creative Directors who ever dabled with the infamous flashing gifs of web design. For several years GIFs fell out of fashion as they were a very simplistic technology. However, as this short [...]

Read more...

§116 · March 13, 2012 · Art, Art Direction, Video, Web Design · (No comments) ·


TIME names it’s ten most interesting fashion videos in recent years. They are worth a look, it is notable that  a short film can illustrate fashion with a dimension that just can’t be elaborated in print and editorial. That is of course if it is produced with some thought. There are an abundance of very [...]

Read more...

§108 · February 22, 2012 · Art, Fashion Industry, Fashion Video, Uncategorized · (No comments) ·


A pale wonderland at the Grand Palais in Paris. Marc Jacobs produced a beautiful show of crisp pastels. The models were placed on a carousel for a spectacular opening to the show. British Vogue’s Show report is HERE

Read more...

§105 · January 25, 2012 · fashion, Fashion Industry, Fashion Shows, Fashion Video · (No comments) ·


    A beautiful short film hosted on nowness.com by filmmakers Jamie Delaney and Keith Nally. The film was made in collaboration with heritage enthusiast and Acne Paper Editor Charlotte Rey. Molloys is one of the last remaining weavers of tweed in western Ireland. Their location is the windswept and barren hills of Donegal on the [...]

Read more...

§102 · January 17, 2012 · Art, Fashion Industry, Fashion Video · (No comments) ·


Someone asked me once ……what is art? The answer I gave “Art is something you appreciate over time, indeed, every time you encounter a particular work it has blossomed in your consciousness even more, it has become more beautiful than before.” Of course my friend believed I was talking about oil paintings, many people relate [...]

Read more...

§93 · December 14, 2011 · Art · (No comments) ·


The Chanel Spring Summer show 2012 was hosted on an incredibly lavish set. A undersea fantasy of giant sea shells and white seaweed, built downstairs in the Grand Palais in Paris. A full scale production, cost not a factor. There is no recession in Luxury. The Vogue report is HERE.

Read more...

§49 · December 9, 2011 · Fashion Shows · (No comments) ·


As a fashion photographer a conversation I have regularly with young women is ‘how to be a model’ ? Those aspiring models email or call me and I repeat the same information over and over again on the modeling industry and modeling agencies. Honestly  there is no easy answer on how to be a model. [...]

Read more...

§17 · November 15, 2011 · Fashion Industry · (No comments) ·


  The nice folks over at FashionServed.com have kindly featured a shoot we did some time ago in the big Apple. The site it self is a great place to visit for some inspiration when it comes to conceptual fashion photography. If you would like to have a look click here

Read more...

§14 · October 2, 2011 · fashion, Fashion Photography · (No comments) ·


  Worked with Eddie Shanahan and a great crew at Ballyfin Demesne recently. The buildings have been lovingly restored over the last decade and it is now open again. Eddie sourced some great Irish fashion, Ivey Sullivan as always was organising hair and makeup and Chloe Loughnane from Morgan was our muse for the day. [...]

Read more...

§10 · September 9, 2011 · Fashion Photography · (No comments) ·